To meet the goal of restricting global warming below 2 degrees Celsius, annual global greenhouse gas emissions need to be reduced by over 50%. However, the planet is expected to add ~2-3 Billion people over the next 30 years. The last time this happened (last 30 years), global greenhouse gas emissions grew by ~30%. Supporting the growing food, energy and infrastructure needs of a growing population while reducing greenhouse gas emissions is the Sustainable Productivity challenge.
This exhibition will leverage a broad range of media - from traditional film to 360 film to Virtual & Augmented Reality - to engage, educate and energize people to make the kind of behavioral changes that are required to address the Sustainable Productivity challenge.
We will engage people by creating content that is immersive, interactive and intuitive, enabling people to truly experience the impact of greenhouse gases on the planet and develop an emotional connection to the issues.
We will educate people by sharing facts in a manner that they can relate to. For example, we could tell people that in the United States alone, we waste over 60 million tons of food per year. However, it is very unlikely that they would remember this statistic. Instead, we will show them that the total amount of food wasted in the United States each year is enough to fill 160 Empire State Buildings!
Finally, we will energize people to drive behavioral change by giving them a simple set of actions that they can take every day in three specific areas that together account for ~35-40% of annual global greenhouse gas emissions.
The Carbon Roller Coaster
A Virtual Reality experience showing how dramatically carbon emissions have grown in the last 75 years
The Impact of GHG Emissions
Virtual & Augmented Reality experiences showing the impact of growing emissions on the planet
An Augmented Reality Data map showing which countries are the biggest greenhouse gas emitters
Reducing Food Wastage
360 films showing the key reasons for food wastage both in developed and emerging countries
A Virtual Reality experience that shows how large emissions from livestock farming are, and how consumers can improve both their own health and the health of the planet by slightly shifting their diets
Eco-friendly Lifestyle Choices
A Virtual Reality experience that educates consumers on the environmental impact of their daily lifestyle choices
Reducing food waste
1.3 Billion tons of food is wasted globally each year. This translates into 3.3 Billion tons of greenhouse gas emissions, which is equivalent to 7% of annual global emissions or the total emissions generated by India (the 3rd largest driver of global emissions) in one year. In the United States alone, we waste 60 Million tons of food per year. This amount of wasted food is enough to fill 160 Empire State Buildings!
There are several reasons for food waste across the food production, distribution and consumption cycle. Further, the drivers of food waste are different in developed and emerging markets. In this exhibition, people will learn the key reasons for food wastage both in developed and emerging markets, and what actions they can take to:
1. Minimize food wastage
2. Feed millions of hungry people
3. Reduce unnecessary greenhouse gas emissions
Globally, livestock farming generates 7.1 Billion tons of greenhouse gas emissions annually. This is equivalent to 14.5% of annual global greenhouse gas emissions, and more than the total emissions generated by the United States (the 2nd largest driver of global emissions) in one year. The demand for animal-based food is expected to rise by 80 percent between 2006 and 2050, as nations urbanize and income levels rise. At this pace, livestock farming alone will soon generate 10 billion tons of emissions. It is therefore essential to shift our diets on a large scale.
Research has shown that a small decrease in meat and dairy consumption across a large population can have a very significant impact both on reducing greenhouse gas emissions and improving health and wellness of the population. By attending this exhibition, people will learn:
1. Why shifting diets is essential for meeting our global warming reduction goals
2. What actions they can take to shift their diets
3. How these actions will impact their health and the health of the planet
Every day, we brush our teeth first thing in the morning. Why do we do this? Perhaps because everybody we know does it or because we understand the consequences, but most importantly, because it is a habit. Every day, we make several other lifestyle choices from the amount of water we consume, the amount of toilet paper, paper towels or plastic products we use, the kinds of appliances we use, the types of lights we buy, and most importantly how we commute. Transportation alone, accounts for ~15-18% of global greenhouse gas emissions.
While each of our daily lifestyle choices has a huge impact on the environment, we don't always choose the most environmentally friendly options. Why? Perhaps because not everyone we know does it, or we don't understand the consequences, but most importantly, because it isn't a habit. In this exhibition, we will offer a Virtual Reality experience that will:
1. Enable the viewer to explore various lifestyle choices
2. Inform them of the environmental impact of these choices
3. Inspire them to form new habits that will drive behavioral changes at scale
If you would like to learn more about, or get involved with the Sustainable Productivity project, contact us. We look forward to hearing from you.
A division of VRNACULARS